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March 29th, 2013

NAB logoIt’s time once again for the NAB Show, which will take over Las Vegas for almost a week (the conference runs April 6-11, exhibits April 8-11) to explore leading-edge technologies for communication, entertainment, education, and media management. From content creators working on a Mac Pro rental to content distributors making apps for smartphones and WiFi-enabled-everything, professionals from every stage of the “Content Lifecycle” will come together to talk, listen, network, schmooze, promote, and learn. The pitch this year is quite straightforward: “NAB Show is a must-attend event if you want to future-proof your career and your business.” No grey area there!

As the world’s largest electronic media show, NAB Show has grown from covering TV entertainment to being a main factor in what this year’s press release calls the “development, management and delivery of content across all mediums”—as visual content, it still goes to screens, but now those screens are on tablet PC rentals, phones, refrigerators, etc. Over 90,000 attendees from 150+ countries make NAB Show the premier event for digital media and entertainment, while more than 1,600+ exhibitors make it Ground Zero for solutions that are transcending traditional broadcasting and delivering “new content to new screens in new ways.”

Every step along the way

NAB’s Content Lifecycle and the conference sessions based on it cover the entire range of activities involved in the digital workflow:

Content Creation — Learn about the tools (iPad rental, computers, digitizing tablets) empowering collaborations between art and technology, and about hardware and software for image capture, digital art, filmmaking, production and post, sound design, the web and more.

Content Management — Find solutions to storage such as cloud accounts and disk arrays, while discovering novel approaches to retrieval, sharing, security, facility management and IT challenges, as well.

Content Commerce — Develop ways to buy and sell content in an active marketplace, whether via advertising, digital distribution, financing or content acquisition, whether you’re on a MacBook, a phone, or a desktop computer.

Content Distribution and Delivery — Find out about the latest, greatest delivery modes (broadcast, mobile, fiber optics, streaming, broadband video) for your content, “on air, on screen or stage, online or on the go.”

Content Consumption — The changing ways in which content is consumed drives all other stages of the Content Lifecycle. And it has changed one of the older clichés of the digital era: Rather than “content is king,” the saying is now, “the content user is king” (or “emperor”). However it’s defined, it takes time and effort to stay up-to-date about “fickle consumers.”

NNAB exhibit floorAB Show’s Exhibit Hall will host nearly 600 companies that are based outside of the United States. From global leaders like Sony (Japan) and Samsung (South Korea) to hundreds of others like Vizrt (Norway), Dalet Digital (France), and Quantel (UK), these international companies will showcase cutting-edge technology solutions and services from around the world. The exhibition will also feature pavilions from Belgium, Brazil, France, Germany, Korea and the UK, as well the Department of Commerce’s U.S. Export Pavilion.

NAB Show also offers a variety of internationally-focused conference sessions and an International Trade Center (ITC) that features onsite services for international guests including Commercial Trade Specialists and multi-lingual staff in up to eight languages.

Are you exhibiting at or attending NAB?  The exact solution to your technology needs—everything from trade show convention rentals to post-production technology—is just a call or message away, right here at CRE. Of course, if you know what you need, visit our Quick Rental Quote page and be done in a jiffy! We’re ready now if you are!

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