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June 14th, 2011

WWDC 2011Before this year’s Worldwide Developers Conference (WWDC 2011), which took place on June 6, Apple released a bit more information than the company typically provides about upcoming events. It may be that Apple was so busy with the new Mac OS X Lion and iOS5 that it wanted to get a few things out of the way. As it turns out, it meant more stage time for Steve Jobs and his “insanely great” stuff.

The ailing but energized Jobs and a team of Apple executives put on a great show. Jobs, as predicted, unveiled Apple’s new iCloud service. Attendees also got a nice dose of information on the next iteration (iOS 5) of the mobile operating system used in CRE’s iPad rentals, as well as details about the long-awaited OS X 10.7 (Lion).

OS X Lion arrives in July

The subject of a recent blog, Lion OS is being finalized for a July debut. The WWDC presentation confirmed that Lion will feature

• increased Magic Trackpad integration for multi-touch gestures, furthering the Mac’s “iPadification”;

• an upgraded Mail application with threaded messages;

• the new “AirDrop” file transfer utility for simple, short-range exchanges;

• a “Versions” feature whereby apps save “editions” of documents as you work, automatically, letting you to return to any saved version, any time;

• some new capabilities for the FileVault data encryption scheme; and

• an Auto Save feature for everything you do, in every application.

Apple announces iCloud

Wherever you are – at work with CRE’s high-end Mac Pro rentals, at home with your iPod, on location for a commercial shoot with a laptop – Apple wants you to have access to your digital media, hence the new iCloud service. A user can stream media to computers or iOS 5 devices (iPhone, iPad, iPod touch), as well as through them to wireless networks and devices, via both Wi-Fi and 3G. If you have songs in your library that didn’t come from iTunes, a new service will add it from the online database or let you upload it manually. Called the iTunes Match service, it will cost $25 a year.

As far as the new features coming in iOS 5, there will be a long-overdue overhaul of iOS notifications, “a weak spot in a strong OS.” The new notification system will work like the well-rated third-party “push notification” app, Boxcar, which integrates all message notifications (texts, tweets, IMs, etc.) into one window. Finally, OS X Dashboard-style widgets migrate to iOS, as well as voice-recognition for text-to-speech and speech-to-text functionality.

Speaking of text and speech, you can contact an experienced Account Executive by e-mail or phone, or let us know what you need by filling out the handy Quick Rental Quote form. From audiovisual rentals to the best in post-production gear, CRE is ready to equip you for success!

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