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May 22nd, 2012

After Apple announced this year’s Worldwide Developers Conference (WWDC 2012), Apple's WWDCits annual event in San Francisco, tickets sold out in just two hours. West Coasters have reason to be annoyed, too, since sales started at 8:30am Eastern time, meaning the sales door closed at just 7:30am Pacific time. So the five-day conference, being held June 11-15, is sold out, but Apple promises “full coverage” of WWDC 2012 at CBS’s Tech Talk site (and possibly other online venues). The company will post videos of all sessions “shortly after the conference” concludes.

Why attend Worldwide Developers Conference?

Thousands of developers flock to San Francisco every year for keynote speeches, seminars, product announcements and special events orchestrated and led by Apple executives, marketing managers and, most importantly, about a thousand engineers. This year’s conference will focus on iOS 5, the firm’s latest operating system (OS) for mobile devices like the iPad rental, as well as its latest one for computers, the soon-to-be-released OS X Mountain Lion (10.8).

Those 1,000 Apple engineers will conduct some 100 hands-on labs to help developers with techniques for strategizing, coding and developing applications. In addition to digging deep into the firmware of an existing MacBook or studying the specs of one on the drawing board, WWDC attendees will also benefit from an ideal networking environment – think “geeks gone wild” for a mental picture. Remember, too, that the WWDC has historically been one of the venues where Apple launches new products.

New Apple Announcements, anyone?

Some high-profile tech bloggers have speculated that the iPhone 5 will be announced at next month’s WWDC. Apple has typically launched iPhones in the summertime, and has done so at previous WWDCs (although the iPhone 4S announcement was delayed until October last year). The company has used its summer conference to announce software, Mac models, operating systems, the Xserve RAID and other non-Mac hardware. Any bets on what comes out of WWDC? Check back after June 15th and find out!

Going to WWDC? Need a dozen macbook pro rental, a rockin’ exhibit booth or complete breakout session setup with an Audience Response System (ARS)? Your one-stop shop is CRE. Every business faces different and unique challenges, so call or e-mail an experienced Account Executive and tell us about the obstacles you face – then we’ll brainstorm a solution for you (or two, or three). Already know what you need? Visit our Quick Rental Quote form and you’ll be on your way in just a few minutes!

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